The world's first solid purple shampoo bar with Biotin! • Safe for blondes, grey & white hair: color-treated, highlighted, & natural. • pH balanced and safe for color-treated hair. • Neutralizes unwanted brassiness and yellow undertones. 𝘞𝘩𝘺 𝘠𝘰𝘶'𝘭𝘭 𝘓𝘰𝘷𝘦 𝘛𝘩𝘪𝘴: • Enriched with Biotin to boost shine, reduce dullness & strengthen your hair. • Enjoy smoother, stronger & more vibrant blonde hair after just one use! • Free of parabens, phthalates, silicones, sulfates, & artificial fragrance. • Reduces single-use plastic: saves two bottles of liquid shampoo/conditioner. • Made in the USA with quality ingredients. 𝟒𝙤𝙘𝙚𝙖𝙣 𝘾𝙚𝙧𝙩𝙞𝙛𝙞𝙚𝙙: For every shampoo or conditioner bar, 4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines